There is no doubt about it - marketing has changed. Over the past couple of years we’ve seen production capabilities grow and develop delivering us a looming avalanche of content, where companies produce at an exponential rate.

In a recent survey it was reported that 92% of B2B respondents are producing more content today than 2 years ago. But this doesn’t truly express the sheer volume of content that is being produced.

This avalanche of content is creating new challenges for many organizations and their teams. Only 20% of B2B companies feel that they are effectively managing their content leading to 70% of content to going completely unused!


Content is important, some would argue that it is a marketer’s most valuable resource. It fuels marketing activities, drives business outcomes, and connects companies with their customers, bringing product and brands to life.

Here at WHUT we accept the rising challenge of effectively managing the avalanche of digital content - finding opportunities and helping you to prepare for the future.

We focus on streamlining day-to-day operations; rethinking content strategies with the help of valuable content insights and predictive analytics.


WHUT was founded on the idea that the current content cycle and management system is fundamentally broken. Millions of dollars are spent every year on producing content, yet many companies continue to struggle with effective management.

Our team had a vision for a solution that takes the content avalanche and sifts through it to find and deliver the perfect snowflake.

We started with a system that we already know and love - Netflix - to create a familiar dashboard-style content browser. Where you can easily search and filter your entire library, add tags, rate and comment on content, and build playlists.

Your content will never again be lost in the endless avalanche of email attachments, zip folders, and box drives!